Wherever possible, I try not to simply pick up posts for other sources, but thanks CR for the tip about these wonderful, amazing, typographic light paintings, made with iPads moving through space. I just had to include a post about this here.
Dentsu London and design studio Berg conceived these, and though painting with light certainly isn’t a new idea, and has had a bit of a renaissance in the past five years, creating typographic extrusions in space with nothing other than light, is a pretty fantastic and original idea. Just when we thought iPads couldn’t get any cooler, presto. Hats off to Berg and Dentsu for the freshness of your thinking. You can watch how they did it below: